Vavona helps create Fresh ‘environment of calm’ at Aveda’s flagship store

Vavona has made an impressive mark on a stunning project for the premium salon brand, Fresh, at the flagship lifestyle store of leading cosmetics organisation, Aveda, in London’s exclusive Fitzrovia Place, which is also home to the UK headquarters for Esteé Lauder Companies.

Vavona was commissioned by leading interiors and creative services specialist, Reis Design, to manufacture and deliver a bespoke range of salon work surfaces using textures and tactile materials that reflect the luxurious setting and Aveda’s ethical and eco values.

Described by the project’s finishing materials supplier, Surface Matters as ‘an environment of calm and an escape from the busy city noise’, the new store now offers an experiential journey on which customers can discover Aveda’s natural and ethically sourced products in comfort and tranquillity.